Which means you will appear in people’s discover weekly playlists if you make similar music to the artists they like! Sure small playlists aren’t sexy and you can’t brag about them as much to your friends but here’s a little something that most people don’t realize: if you get dozens and dozens of small playlist adds it’ll help your standing in the Spotify algorithm a lot. Your chances as an unknown artist getting on a major playlist are quite low. I’d recommend if you’re just starting out to focus on small playlists. If you are dead broke and just want to DIY it completely your best options are 1 and 3. Pay someone with experience reaching out to playlists, make sure you get a list of who they reach out to and detailed reports of responses, and have a discussion ahead of time about strategy.
Share legit playlists with other creatives in exchange for others and combine resources - reach out one by oneĤ. Work with a team to create an email list of reputable playlist curators and reach out to them one by one individuallyģ. Work with your distributor + Spotify for Artists to submit to editorial playlistsĢ. This leaves you with a couple routes you can do individually or group together as part of your plan of attack for potential playlisting:ġ. At Zoetic we recommend never paying for a playlist, this will be challenging though as many independent curators or outlets such as Playlist Pusher or Submithub charge for placement or submissions in order to monetize their playlist. Reaching out to all these playlists on your own can be very time consuming which is why playlist pitching services exist, but sadly the industry hasn’t quite set up enough of an infrastructure to easily discern the scammers from the legit curators. If someone hasn’t been referred to you personally then you should be very wary of whether their services are legitimate or not.
Beware though of the dreaded social media curator who takes money for submissions and places you on a bogus playlist that nets you no new listeners or just runs off with your money and starts a new playlist under a new name. There are legit examples such as Indiemono or SoundPlate that let you submit for playlists for free or next to nothing. These are people with partnerships and large developed lists of user playlists with followings that have been accumulated over time. Any playlist that is not curated by the streaming service is going to be a User Playlist and as a result is going to take submissions in a different manner, generally through email or DM. Also, you must submit it at least 4-6 weeks ahead of its release date minimum to be considered. But they are very unlikely to hear or select your track if you don’t fill out their form with interesting facts and storylines around your new music. Spotify for example, lets you submit directly to their editorial playlists through Spotify For Artists in order to be heard.
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